A month or so ago Graeme Wood, the co-founder of the immensely successful wotif.com, delivered a guest lecture to my E-Commerce students on the topic “Ten Steps to Online Success”.
He discussed with us his experience of coming up with an innovative idea, prototyping it, and seeing it through to the thriving, global business that it is now. A business generating, last year, a profit of $34.5 Million (source).
Below is a summary of the questions that he believes must be answered in creating a successful business and some tid bits of wisdom that ressonated with me. If you’re serious about starting or developing a business – online or offline – you might find yourself having a few “ah-ha” moments if you get out pen and paper and start answering the questions. I did.
