The Latest Frontier #2

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Thanks to Megan Walker of Market Savvy and to Amy Bent of Mirador Creative for emailing me the idea for this one!

Megan’s Market Savvy website is an example of our new Website-in-a-Day package!

By the way, with over 100 million DAILY users, Facebook is potentially a great marketing resource for your small business.  For example, it is great for promoting events.  If you’re running a social event or a workshop or a seminar and you’re not promoting it using Facebook Events (a free service within the Facebook system), you ARE missing out on attendees…

Check out some interesting Facebook Statistics.

Five reasons why your business should be on Facebook

Heard about Facebook but not sure what all the fuss is about? Clever businesses are finding ways to make Facebook one of their most powerful weapons in their online marketing arsenal.

Here are five reasons why your businses should be on Facebook:

1. Extreme Targeting and Testing of your Market

Facebook Ads allow you to target the audience of your ad campaigns down to: city, gender, age, occuptation, interests, relationship status, education level and workplace. Where else do you have that degree of targeting online?  You pay per click – with a daily limit that you’ve set  – and you can access reports that help you determine what’s working and what’s not.  Set up multiple campaigns and evaluate which specific demographics are clicking and/or which are buying.

2. Facebook is GREAT for promoting events

Use Facebook Events to promote your next event.  Once you’ve filled in the details for the event it’s a click of your mouse to invite your ‘Facebook Friends’ and to monitor their replies and RSVPs.  As a latin dancer I am invited to dance events every week and the smart latin dance event promoters are milking it for all its worth.

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What the Duck?

When What the Duck cartoonist Aaron Johnson posted to Facebook a photo of his kids playing with the not-yet-available WTD plush toy, he did something very clever indeed.

That photo, entitled “Kid Tested, Kid Approved” appeared on my Facebook page when I next logged in and, being the die-hard fan that I am, I immediately copied and pasted it into the BrisbanePhotography.com community forum.

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Merry Facebook-mas: Record Traffic on Christmas Eve

Social networking site Facebook.com recorded a record number of people logging on Christmas Eve, grabbing a massive 2.18% of the US market share and 4.65% of the UK market share. For the Poms, that’s one Facebook visit in every 22 site visits anywhere on the Internet! [Src]

10 of the Coolest E-Commerce Sites

As part of my job teaching E-Commerce at QUT’s Faculty of Information Technology I get to spend time investigating interesting and inspirational (okay, “COOL!”) E-commerce websites. It’s not unusual that, in the course of teaching, my students show me things that I’ve never seen before, too.

The following is a list of ten of the coolest E-Commerce sites that I’ve seen, some have been introduced to me just this year by some of my students. In sharing these with you I imagine that perhaps you will discover something new that is useful to you and/or something that will spark some thinking about what you could do to leverage the Web to streamline your business processes and/or to make more money!

Animoto (animoto.com)

Upload photos, select one of the songs from the library (or upload your own) and hit the button. It will do the rest. Using some clever analysis and randomising algorithms it will create a video clip using your photos and the music selected.

How they make money: You can play with Animoto for free and produce 15 second video clips. To get full-length video clips you have to pay a small annual membership fee. DVD quality costs a little more again. Commercial usage requires purchasing a commercial license.


Basecamp (basecamphq.com)

Basecamp is an online project management and collaboration tool. The company that created it, 37 Signals, has a philosophy of keeping software and interfaces as simple as possible.

How they make money: There is a free 30-day trial that will allow you a taste of the service. After that you can choose from three different monthly plans.


Blurb (blurb.com)

Download Blurb’s book-designing software and you’ll be designing your first photography/keep-sake book in minutes

How they make money: Once you’ve designed your book you can submit it to them, select your book finishing options, and they’ll create and ship the book to you.


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