Heard about Facebook but not sure what all the fuss is about? Clever businesses are finding ways to make Facebook one of their most powerful weapons in their online marketing arsenal.

Here are five reasons why your businses should be on Facebook:

1. Extreme Targeting and Testing of your Market

Facebook Ads allow you to target the audience of your ad campaigns down to: city, gender, age, occuptation, interests, relationship status, education level and workplace. Where else do you have that degree of targeting online?  You pay per click - with a daily limit that you’ve set  - and you can access reports that help you determine what’s working and what’s not.  Set up multiple campaigns and evaluate which specific demographics are clicking and/or which are buying.

2. Facebook is GREAT for promoting events

Use Facebook Events to promote your next event.  Once you’ve filled in the details for the event it’s a click of your mouse to invite your ‘Facebook Friends’ and to monitor their replies and RSVPs.  As a latin dancer I am invited to dance events every week and the smart latin dance event promoters are milking it for all its worth.

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