Last night, after a long but exhilarating day, I was sitting in a wonderful steak restaurant in Newtown, Sydney.
I caught the manager’s eye as I took a seat at a table next to an open window that let in a refreshing breeze.
The manager waited on me at once. I could see in his face the love for his job as he expertly made me feel at home.
My medium-rare ribeye came out soon after my perfectly suited Shiraz Cabernet and I devoured my meal. Every once in a while the manager or another staff member would check in to see if I was happy with everything. I was.
My table was cleared as soon as I’d finished my meal and the bill was delivered to my table upon my request. The price was by no means outrageous and I was happy to even leave a tip.
So what did they do wrong?
How much time are you and your staff wasting on spam every month? What is that costing you? If you’re like me you receive over 100 emails per day – and well over half will be junk from people you’ve never before met trying to sell you something pretty dodgy.
It’s frustrating, isn’t it?
“Nearly 80 percent of e-mails sent worldwide are spam, and research has shown that junk communications can cost billions – and not just because companies have to buy extra computer capacity to cope with the influx of e-mails. The time employees spend deleting junk e-mail costs companies nearly $22 billion a year…” [
Have you ever thought to yourself, “If everyone in Australia gave me a paltry $1, I’d be a multi-millionaire”?
Then the complexities of income verses profit come into it and you might decide that you actually need $30/month in profit. No problem, really. Just something to factor in.
The 139 Club Homeless Shelter is located at 505 Brunswick Street, Fortitude Valley in Brisbane. My cousin Jason volunteers at the shelter on a regular basis. They are holding a walk to raise much needed funds this Saturday (30th August) at 2:45pm. It is a scenic 6km walk from the 139 Club taking in the Story Bridge, riverside walk, Goodwill Bridge and Botanic Gardens. It will finish back at the 139 Club.
As humans we naturally conform to group norms. We see it in teenaged social sub-cultures, in financial market movements and in consumerism. The Emo, the Mum & Dad Stock Trader and the Fashion Victim all follow their herds.
For example: When you decided on your Internet Service Provider did you base it solely on Bigpond’s homage to the dumb Aussie Dad; on Optus’ footage of African wildlife; or, on Dodo’s tight t-shirt wearing blonde models? Chances are you asked a friend, “Who do you use?” (and, if you’re male, chose Dodo anyway…)
Group Mentality (or, as I prefer, Bovine Mentality) is a part of human psychology that makes us feel more secure in making decisions when we know that someone else has made the same decision.
What if you could use group mentality to your advantage in your business?
What if you had your own herd?
The reality is that if you’ve had one happy customer you already have a herd. It’s now up to you to show this to your prospects. Group mentality will naturally kick in if you can show your prospects how you’ve helped other people.
The easiest way, of course, is to collect testimonials and ensure that your prospects see them. The best testimonials identify the problem that the customer faced and then explains how you solved that problem for them. Here’s an example:
