In January 2009 WebNerd launched an industry-changing web design service called Website-in-a-Day, a service that allows small businesses and organisations a means to have a high-quality virtual brochure style website built within a day on a budget.
A website left unattended once it has been built, however, guarantees its owner no results. It’s really important that business owners measure, understand and improve upon the usage of their websites using a solution such as Google Analytics. There is no value in driving visitors to your website if you are not measuring the results of your online campaigns such as Google AdWords or Facebook.
There are still around 1/3 of websites that do not have a sufficient web analytics package in place to measure and understand their visitor’s behaviours, don’t let your business fall behind because you don’t have Google Analytics in place. Some older content management systems (websites) do not always work well with web analytics and sometimes it can be cheaper and easier to rebuild the site.
Google Analytics is a great solution for business as it is now the largest web analytics solution available to business and is designed to make it easier for marketing managers to understand the value of their websites. Google Analytics also fits great into Google AdWords campaigns and the team at WebNerd can talk to you more about how to develop and run a successful online marketing campaign.
The above chart shows some of the common web analytics solutions used by both small business and large corporate clients, each package is slightly different in cost and functionality. Google Analytics is beneficial to your website as it manages to offer much of the functionality with less of the setup and ongoing costs required by solutions such as Omniture or webtrends.
Google Analytics is added by most web developers such as WebNerd by default as they understand its value to your business intelligence. If you haven’t had a website refresh in several years, speak to James at WebNerd about how their Website in a Day package can give your business a boost and some better business intelligence.
